The Importance of Breakfast

March 27, 2012

We've all heard that breakfast is the most important meal of the day. But for kids, skipping breakfast can lead to poor cognitive and physical development, increased obesity rates, and poor performance in school.

Kellogg's Breakfast in America Survey: Key Findings

  • While more than half (54%) of all adults would like to eat breakfast every day, in reality only one-third (34%) actually do.
  • Nearly all moms (89%) want their kids to eat breakfast every day. However, 40% of moms report their child doesn't eat breakfast daily.
  • While nearly all toddlers and pre-school children are eating breakfast, consumption of breakfast dips as children grow older; 77% of young children eat breakfast every day, but the number falls to 50% in the middle-school years, and 36% among high school students.
Guests: 
Mary McFadden, Broome County Health Department
Dr. Robert Auerbach, Director of Pediatrics, United Health Services Medical Group
Ray Denniston, Special Project Coordinator for Broome-Tioga BOCES Food Service Department