Business Support

Become a Business Supporter of quality programming on WSKG

Program support through your business (underwriting) is an effective way of gaining name recognition with our loyal audience while helping to underwrite the cost the programs they love. As a result, our viewers and listeners support our underwriters. Also, many businesses consider this an excellent way to reach other professionals.

Want to increase visibility for your company or organization? Link it to the quality reputation of WSKG, and the desirable demographics of our viewers and listeners. There are many underwriting opportunities for your business - local and national television and radio, website, education and outreach projects and special events. Discover what our current underwriters already know: that public television and radio feature shows that are meaningful, rich, enlightening, entertaining and worthy of community support.

Take advantage of 15 second television spots or 10 seconds radio spots, and air around the show of your choice on any of WSKG's stations. And when your spots are produced in-house, there are no production costs for your business.

Why should you underwrite? 

Because WSKG has a reach of 350,000 households in a 21-county coverage area, you will:

  • cultivate a positive image in your community by having your name associated with WSKG's programs - distinctive material that supports the arts, culture, history, education and innovation in our community.
  • reach other professionals.
  • let people know about your products and services.
  • make smart, effective use of your marketing, promotion and public relations dollars, both for long-term positioning and consumer awareness.

Use underwriting to publicize your event

If you are a non-profit organization and have an event you'd like to announce, consider placing a spot on WSKG television or radio. Your 30 second spot will be accompanied by appropriate music and the spot will let the community know the who, what and where of your event.


Please contact the Underwriting Account Executive in your region or call 607-729-0100 for further information.


Vickie Conklin
Underwriting Account Executive
607.729.0100 x347

In NY - Broome, Cayuga, Chenango, Delaware, Madison, Otsego, Schoharie, Schuyler, Sullivan, and Otsego counties; in PA - Bradford, Lackawanna, Luzerne, Seneca, Sullivan, Susquehanna, Tioga, Wayne, Wyoming and Yates counties.


Rebecca Potter
Underwriting Account Executive

In NY - Tompkins and Cortland counties


Michael Grasso
Coordinator of Arts and Culture Outreach
Manager of Corporate Sponsorship
607.729.0100 x307

For non-profit events and general information about Underwriting