INDUETIME: how a "death app" won Rochester's Startup Weekend

Zach Seward / Innovation Trail
May 29, 2012

Rochester's first Startup Weekend has identified its first winner. The Innovation Trail's Zack Seward filed a report.

It started out as “The Death App.”

“I called it that because I couldn’t think of anything else,” says Tony Di Pietro.

Di Pietro’s “Death App” was the kernel of what became the winner of Rochester’s first Startup Weekend.

Startup Weekend works like this:

Would-be entrepreneurs pitch their ideas for a company built around a web or mobile app.

The dozens of participants choose which of those pitches are worth pursuing before splitting up into teams and embarking on a 54-hour sprint to make it happen.

Read (and hear) more at