Business Sponsorship

Ways to Give

Business Sponsorship

WSKG is a local multimedia organization that brings PBS and NPR programming to Central New York and Northeastern Pennsylvania. WSKG serves our communities with high-quality television, radio, digital content, educational resources, and community engagement events.

WSKG Public Media offers sponsors unparalleled access to the region’s most influential, educated, and affluent audiences.

Corporate sponsorship provides valuable support to WSKG while at the same time putting your company or organization in front of some of the most engaged people in the region. Organizations of all types and sizes support WSKG through underwriting opportunities.

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80% of listeners consider NPR “personally important to them.”
82% of listeners have been moved to take action by listening to NPR. 44% gathered more information about a company or product they heard about on public radio.
70% of listeners agree that when price and quality are equal, they prefer to support businesses that support public radio.
You’ll benefit from the “Halo Effect” you only get when you sponsor public media. Your brand is perceived more favorably when heard or viewed on WSKG.

With WSKG, You’ll

UNIQUELY ENGAGED AUDIENCE

YOUR MESSAGE STANDS OUT