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Promoting a movie in 2025 is a performance in itself

By Scott Detrow,
Mia Venkat, Patrick Jarenwattananon
Published December 30, 2025 at 4:59 PM EST

NPR's Scott Detrow speaks with Nicholas Quah of Vulture about the evolution of celebrity publicity as the "new media circuit" commands more attention.

Copyright 2025 NPR
NPR Art & Culture
Scott Detrow
Scott Detrow is a White House correspondent for NPR and co-hosts the NPR Politics Podcast.
Mia Venkat
[Copyright 2024 NPR]
Patrick Jarenwattananon
[Copyright 2024 NPR]