NPR News

Disney+ users will have to pay $3 more a month for ad-free content

Published November 15, 2022 at 3:58 AM EST

FILE - In this Wednesday, Nov. 13, 2019, file photo, a Disney logo forms part of a menu for the Disney Plus movie and entertainment streaming service on a computer screen in Walpole, Mass. Streaming services ranging from Netflix to Disney+ want us to stop sharing passwords. That's the new edict from the giants of streaming media, who hope to discourage the common practice of sharing account passwords without alienating their subscribers, who've grown accustomed to the hack. (AP Photo/Steven Senne, File)

Disney+ is rolling out a new plan with ads in a few weeks, while hiking its prices for ad-free content, the company announced.

The ad-supported plan, which will be known as Disney+ Basic, will be $7.99 a month, while Disney+ Premium will be ad-free. The streaming service does not currently have ads on its programming, so current users who want to keep that feature will go from paying $7.99 a month to $10.99 a month.

The new pricing model goes into effect Dec. 8.

The decision follows a similar approach from Netflix, which began offering ads earlier this month.

The Walt Disney Co. announced in August that Disney+ added 14.4 million subscribers in the quarter ending June 30, while Netflix lost subscribersfor the first time in a decade during the first quarter of this year.